Report or Communication !
The most effective project reporting will be mindful both of the NGOs achievements, and the priorities of the people who will read the report: employees, customers, community representatives, donors, and yes, stakeholders. Integrating their priorities into your NGO strategy can help you maximize the impact of your reporting. But how?
From NGO report to NGO Communication all year round
Ultimately, your goal should be to shift your approach to NGO communication away from just focusing on that annual communication behemoth: the NGO report. I understand why NGOs get so bogged down with the report – it’s a huge job with many moving parts and input from many different departments and internal stakeholders.
But ultimately, it’s not the contents of the report, but the act of reporting, that matters most – and that communication channel should be open all year round.